Significance of the General Public for Public Relations:
A Study of the Blogosphere's Impact on the October 2006 Edelman/Wal-Mart Crisis

This is my thesis for a Master of Arts degree in Communication Studies from the Unviersity of Northern Iowa, which I defended on December 12, 2007.

Thesis committee:

• Dean Kruckeberg, Chair, Professor of Public Relations
• Chris Martin, Associate Professor of Journalism
• John Somervill, Professor of Psychology

Awards:

• Outstanding Master's Thesis Award, University of Northern Iowa, November 2008
• First Place Award, Second Annual Graduate Research Symposium, College of Humanities and Fine Arts, March 2008

Additional:

• Thesis in pdf format
• PowerPoint of Defense
• Data used in the study
• A blog post about my defence: Computing in Yet Another Discipline

Copyright notice: You may make copies of part or all of this thesis for personal or classroom use. Republishing and abstracting with credit is permitted.

Full citation: Golitsinski, S. (2007). Significance of the general public for public relations: A study of the blogosphere's impact on the October 2006 Edelman/Wal-Mart crisis. Unpublished master’s thesis. University of Northern Iowa, Cedar Falls, IA.